Thursday, February 11, 2010

A Call to Arms for the MTV Generation

In 1980, a dream was born. Edgy music oriented programming for the not to0 youth set, the heartbeat of a generation. Thirty years later, that dream died a long, drawn out, suffering death at the hands of a feckless network, and a board of directors who only care about hooking the kiddies up with total crap to get a shot at that jingle jangle in their pockets. Well that dog won't hunt, monsignor. It's time to get strapped and ready for war

It's time, ladies and gentleman. MTV is no more, what the hell are we waiting for?! It's time to grab them by the throat and make sure if the music is going to die, we do our level best to kill the network dead. Stop watching MTV, if you haven't already. Get your younger siblings, nieces nephews, sons, daughters, grand, hell great-grandsons and daughters off the teat of evil. What little music left to be had that was MTV supported (yeah, I'm talkin about you, Clutch) stop listening to them. Stop buying their records, their CDs, their mp3s. (I would say it's okay to steal their music, but I'd rather not support them at all). Hit their advertisers. Whatever the hell this Jamster crap is, kill it.

It sounds grandiose, because it is. The odds are long and hard, but for musical freedom, for pop cultural freedom, to simply be able to look at ourselves in the mirror, we can't just idly sit by. We may not be able to kill the network itself, but we can damned sure hurt them where it counts: the wallet, and once we do that, we'll have them by the balls.

Now officially Instigators HQ, Scotch, Goliath, no one in I-Crew is telling you to run out and get explosives and whatnot, but it's time to burn this bitch down

1 comment:

Tunk said...

I guess ignorance really is bliss and apathy is the best remedy. "Fuck MTV" to such an extent it's so laughable that it warrants less than passive resistance. Bemusement is not the appropriate reaction for this. Amusement IS, my friend.

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